PROD (Software Product Management)

Module summary

Title Software Product Management
Synopsis This course teaches students the concepts, methods, and tools of software product management.
Schedule (includes link to registration)
Language English
Modules OSS-PROD-VUE (2 SWS, 5 ECTS)
Playlists Supplementals:

Module description

Modulbezeichnung OSS-PROD (Software Product Management)
Dozenten Prof. Dr. Dirk Riehle, M.B.A.
Inhalt This course teaches students the concepts, methods, and tools of software product management.

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

  • Role, tasks, and responsibilities of a product manager
  • Process, methods, techniques and tools of product management
  • Managing incremental/sustaining as well as disruptive innovation
  • Open source product management; new trends in product management

Students can choose one or both of two components:

  • VUE (lecture + homework), 2 SWS, 5 ECTS. VUE uses teaching cases as commonly used in MBA programs. The teaching cases are available for free at
  • PROJ (small project), 2 SWS, 5 ECTS. In PROJ, students perform a small product management project, either individually or in teams. The available projects will be presented at the beginning of the course. Students will assess the market opportunity, develop a product specification, and make a final presentation about the project results.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only).

The overall schedule can be found at Please sign up for the course on StudOn (link accessible through schedule spreadsheet) as soon as possible.

Voraussetzungen None
Lernziele und
  • Understand the role, function, and responsibilities of a product manager
  • Understand key concepts, methods, and tools of software product management
  • Understand different business situations, incl. Incremental vs. disruptive innovation
Studien- und
  • Class participation
  • Homework assignments
  • Project work
Unterrichtssprache English

Course evaluation

Semester Evaluation
WS 2018/19
WS 2017/18 Evaluation
WS 2016/17 Evaluation
SS 2015 Evaluation
SS 2014
SS 2013
SS 2012
SS 2011
SS 2010 (Then called “The Firm”)
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