Product Management

Riehle, D.
Umfang: 4 SWS (5 ECTS)
Termin(e) & Ort:
Zielgruppe: WPF IIS-MA (ab 1. Semester)

WPF INF-MA (ab 1. Semester)

WPF MT-MA (ab 1. Semester)


  • OSS-PROD (Product Management)


  • Prof. Dr. Dirk Riehle, M.B.A.


Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

  • Role, tasks, and responsibilities of a product manager
  • Process, methods, techniques and tools of product management
  • Managing incremental/sustaining as well as disruptive innovation
  • Open source product management; new trends in product management

The course can be taken in two variants. The 5 ECTS version uses business-school-type teaching cases. The teaching cases are available for free at

The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by the professorship or an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). For the schedule see

The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.

Lernziele und Kompetenzen

  • Understand the role, function, and responsibilities of a product manager
  • Understand key concepts, methods, and tools of software product management
  • Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls

  • 5 ECTS: Seminar
  • 5 ECTS: Vorlesung + Übungen
  • 10 ECTS: Projekt
  • 10 ECTS: Vorlesung + Übungen

Studien- und Prüfungsleistungen

  • In-class participation
  • Homework assignments
  • Project work


  • Predominantly English; students may choose their preferred language

Vorbereitende Literatur

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