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Product Management

Dozenten:
Riehle, D.
Umfang: 4 SWS (5 ECTS)
Termin(e) & Ort:
Zielgruppe: WPF IIS-MA (ab 1. Semester)

WPF INF-MA (ab 1. Semester)

WPF MT-MA (ab 1. Semester)
Inhalt:


Modulbezeichnung

  • OSS-PROD (Product Management)


Dozenten

  • Prof. Dr. Dirk Riehle, M.B.A.


Inhalt

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

  • Role, tasks, and responsibilities of a product manager
  • Process, methods, techniques and tools of product management
  • Managing incremental/sustaining as well as disruptive innovation
  • Open source product management; new trends in product management

The course can be taken in two variants. The 5 ECTS version uses business-school-type teaching cases. The teaching cases are available for free at

http://pmbycase.com.

The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by the professorship or an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner.

PROD projects are run as shared projects, in which all participants contribute and get to participate in the project results. Read more at

https://wp.me/pDU66-2p4.

Class is run as two 90min blocks. The first block discusses the teaching cases. The second block is a coaching session for the projects (10 ECTS only). For the schedule see

http://goo.gl/tTAI0.

The schedule spreadsheet contains a link to the StudOn course section. To get a chance for a seat in the course, please sign-up on StudOn at least two weeks before classes start. We expect to inform you the week before whether you got a seat in the course or not.


Lernziele und Kompetenzen

  • Understand the role, function, and responsibilities of a product manager
  • Understand key concepts, methods, and tools of software product management
  • Understand different business situations, incl. Incremental vs. disruptive innovation


Verwendbarkeit des Moduls

  • 5 ECTS: Seminar
  • 5 ECTS: Vorlesung + Übungen
  • 10 ECTS: Projekt
  • 10 ECTS: Vorlesung + Übungen


Studien- und Prüfungsleistungen

  • In-class participation
  • Homework assignments
  • Project work


Unterrichtssprache

  • Predominantly English; students may choose their preferred language


Vorbereitende Literatur

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