Product Management

Dozenten: Riehle, D.
Umfang: 4 SWS (5 ECTS)
Termin(e) & Ort:
Zielgruppe: WPF IIS-MA (ab 1. Semester)
WPF INF-MA (ab 1. Semester)
Inhalt:

Modulbezeichnung

  • OSS-PROD (Product Management)

Dozenten

  • Prof. Dr. Dirk Riehle, M.B.A.

Inhalt

Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

  • Role, tasks, and responsibilities of a product manager
  • Process, methods, techniques and tools of product management
  • Managing incremental/sustaining as well as disruptive innovation
  • Open source product management; new trends in product management

The course can be taken in two variants. The 5 ECTS version combines class discussions, student presentations, and business cases.

The 10 ECTS version adds a project to the 5 ECTS version. The project is provided by an industry partner, who has a need to understand a market and a product opportunity. Student teams will assess the market opportunity, develop a product specification, and make a final presentation to the industry partner. The available projects, if any, will be presented at the beginning of the course.

Class is run as a 3h block. For the schedule see http://goo.gl/tTAI0. The schedule contains a link to the StudOn course section. To ensure a seat in the class, please sign-up for the course using StudOn.

Lernziele und Kompetenzen

  • Understand the role, function, and responsibilities of a product manager
  • Understand key concepts, methods, and tools of software product management
  • Understand different business situations, incl. Incremental vs. disruptive innovation

Verwendbarkeit des Moduls

  • 5 ECTS: Seminar
  • 5 ECTS: Vorlesung + Übungen
  • 10 ECTS: Projekt
  • 10 ECTS: Vorlesung + Übungen

Studien- und Prüfungsleistungen

  • 5 ECTS: Class work (40%) + home work (60%)
  • 10 ECTS: 5 ECTS (50%) + project work (50%)

Unterrichtssprache

  • Predominantly English; students may choose their preferred language

Vorbereitende Literatur

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