Product Management

Riehle, D.
Umfang: 4 SWS (5 ECTS)
Termin(e) & Ort:
  • Dienstag, 09:00 - 12:00 (außer am 26. Juni 2012), 0.154-115
Zielgruppe: WPF INF-BA-SEM (3.-4. Semester)

WPF INF-BA-V-SWE (5.-6. Semester)

WPF INF-MA (ab 1. Semester)


  • PSWT-PROD (Product Management)


  • Dr. Erich Meier
  • Prof. Dr. Dirk Riehle, M.B.A.


Product management is an important function in software development organizations. A product manager conceives and defines new products. His or her task is to understand the market incl. important customers, to develop a product vision from that understanding, to translate it into product requirements, define those requirements on a by-feature basis and work with engineering to ensure these features are properly realized in the product under development.

  • Role, tasks, and responsibilities of a product manager
  • Process, methods, techniques and tools of product management
  • Managing incremental/sustaining as well as disruptive innovation
  • Open source product management; new trends in product management

This Seminar module has two main components:

  • The PROD part is conducted in traditional seminar style. Students pick a topic and present about it in class. We then discuss its content.
  • The TALK is multimedia-based. Every session we watch a video and discuss it in class. For more information see

PROD and TALK are run as a block from 9am – noon on Tuesday morning. For past PROD impressions see

There should be a StudOn class section with additional materials; please make sure you sign-up. If the materials aren't there yet, they'll be coming soon.

Lernziele und Kompetenzen

  • Understand the role, function, and responsibilities of a product manager
  • Understand key concepts, methods, and tools of software product management
  • Understand different business situations, incl. Incremental vs. disruptive innovation

Studien- und Prüfungsleistungen

Grades are evenly split:

  • seminar presentation (50%)
  • course participation (50%)

For more information see


  • Deutsch; individual students may choose to give their presentation in English

Vorbereitende Literatur

%d bloggers like this: